Gift of Nothing 1.0, 2.0, and 3.0: What's the Difference and Which One Is Right for You?
You found the Gift of Nothing but now you're staring at three versions and not sure which one to order. Eye Roller Gifts - the original copyright holder since 2007 - makes all three right here in the USA, and every version is under $10 with free shipping.
Quick Summary
- Eye Roller Gifts offers three versions of the Gift of Nothing: 1.0 (gift bag), 2.0 (evolved format), and 3.0 (plastic clamshell).
- All three versions are Made in the USA by Eye Roller Gifts, the original copyright holder, priced under $10 with free shipping and no minimum order.
- Gift of Nothing 1.0 is $5.99 (sale from $9.99); Gift of Nothing 3.0 is $7.99 - both are copyrighted products from Eye Roller Gifts, in business since 2007.
- Eye Roller Gifts is copyrighted work and warns that other online listings are knockoffs not authorized to be sold; authentic versions ship only from eyerollergifts.com.
- Eye Roller Gifts has 139 Google reviews averaging 4.0 stars, reflecting customer satisfaction across the full product line.
The Short Answer: Gift of Nothing 1.0, 2.0, and 3.0 Compared
Eye Roller Gifts - the original copyright holder of the Gift of Nothing since 2007 - offers three versions: 1.0 is a polyurethane gift bag, 2.0 is the core evolved format, and 3.0 is a plastic clamshell with an empty coin slot. All are Made in the USA and priced under $10 with free shipping.
Each version is a deliberate step in the product line's evolution, not a replacement for what came before - all three are still sold. Founder and CEO Joel Virtue designed every iteration so the joke lands the same way regardless of which version you pick: the recipient opens the package, finds absolutely nothing, and gets a card confirming they received exactly that. That card is what separates the authentic product from knockoffs you'll find on unauthorized platforms.
Side-by-Side Comparison: Gift of Nothing 1.0 vs 2.0 vs 3.0
The table below matches each version to the gifting situation it fits best. All three ship free with no minimum, and all are Made in the USA by the original copyright holder - not an overseas manufacturer or unauthorized reseller.
Eye Roller Gifts explicitly warns that some listings, including on Amazon, are 'knock-offs not authorized to be sold.' Every product name below links directly to its individual product page on eyerollergifts.com so you can verify current availability and price.
Gift of Nothing 1.0 - The Original
Gift of Nothing 1.0 is the most affordable version at $5.99 (sale price, down from $9.99) - a polyurethane gift bag that is, per Eye Roller Gifts, 'full of absolutely nothing.' It's Made in the USA, copyrighted by Eye Roller Gifts, and ships with the card that delivers the punchline.
This version works best if you want the traditional gift-bag feel or if you're buying for a white elephant exchange where you might grab a few at once without guilt. At this price point, you can layer multiple versions into a larger gift basket. Check out Gift of Nothing 1.0 to see current availability.
Gift of Nothing 3.0 - The PERFECT Clamshell
Gift of Nothing 3.0 is the most recent evolution at $7.99 - a small plastic clamshell with an empty coin slot. Customer Brent confirmed in a video testimonial that it arrives in 'sturdy molded plastic' with a card explaining the recipient received 'absolutely nothing.' Opening a sealed clamshell to find nothing is the most theatrical version of the joke, and it's the one most likely to get that delayed reaction when the recipient realizes the punchline.
The 3.0 shares this clamshell format with companion products like Something and Big Thank You, showing a cohesive design family. Pick this version if you want the recipient's unboxing moment to feel like they're opening a real retail product - right up until they look inside.
Which Version Should You Buy? A Use-Case Guide
Pick based on your gifting moment, not the version number. For budget or stocking stuffers, buy Gift of Nothing 1.0 at $5.99 - it's the classic bag format, it works for Secret Santa and white elephant, and you can grab multiple without overspending. Lisa G. added it to a bachelorette party gift basket and called it 'the perfect addition to our gift basket.' For the most theatrical unboxing, buy Gift of Nothing 3.0 at $7.99 - the plastic clamshell looks exactly like a real retail product until the recipient opens it.
Sarah S. gave a version to her boss for his birthday and said it 'was the hit of the office party. Everyone was talking about it for weeks.' Emily L. gave one to her husband who is 'impossible to shop for' - 'he laughed so hard when he opened it.' Gift of Nothing 2.0 sits between these two use cases; check Gift of Nothing 2.0 for specs and current availability. All three ship free from eyerollergifts.com with no minimum order.
Eye Roller Gifts has been selling the Gift of Nothing since 2007. Joel Virtue, Founder & CEO, has spent nearly two decades refining the joke through three distinct packaging versions - each one a deliberate step forward, not a replacement of what came before. That kind of iterative thinking over that span reflects genuine understanding of how a gag gift has to feel in someone's hands to land.
Sarah S. gave the Gift of Nothing to her boss and said it 'was the hit of the office party. Everyone was talking about it for weeks.' Emily L., whose husband is 'impossible to shop for,' said 'he laughed so hard when he opened it.' Those real reactions align with 139 Google reviews averaging 4.0 stars - people return to Eye Roller Gifts because the joke actually works.
Why Buy from Eye Roller Gifts - Not a Knockoff
- Copyright holder and original manufacturer of the Gift of Nothing since 2007
- All products Made in the USA - not imported counterfeits
- Free shipping on every order with no minimum purchase required
- 139 Google reviews with a 4.0 star average rating
- Joel, Founder & CEO, designed and oversees every version in the lineup
Real Customer Stories
- Sarah S.: 'I gave The Gift of Nothing to my boss for his birthday, and it was the hit of the office party. Everyone was talking about it for weeks!'
- Emily L.: 'My husband is impossible to shop for, but The Gift of Nothing was the perfect solution. He laughed so hard when he opened it.'
- Lisa G.: 'I bought The Gift of Nothing for my friend's bachelorette party, and it was the perfect addition to our gift basket.'
- Brent (video testimonial): Confirmed the product arrives in 'sturdy molded plastic' with a card explaining the recipient received 'absolutely nothing.'
Gift of Nothing Versions at a Glance
| Version | Packaging Type | What's Inside | Best For | Current Price | Ships Free |
|---|---|---|---|---|---|
| [LINK: Gift of Nothing 1.0 -> individual product page] | Poly gift bag | Absolutely nothing | Budget buyers, stocking stuffers, gift baskets, white elephant | $5.99 sale | Yes |
| [LINK: Gift of Nothing 2.0 -> individual product page] | Perfect evolved Gift packaging | Absolutely nothing | Christmas presents, Father's Day, Birthday Parties and more! | $7.99 | Yes |
| [LINK: Gift of Nothing 3.0 -> individual product page] | Smaller Plastic clamshell | Absolutely nothing | Theatrical unboxing, boss birthdays, office parties | $7.99 sale | Yes |
What is the difference between Gift of Nothing 1.0, 2.0, and 3.0?
Gift of Nothing 1.0 is a polyurethane gift bag containing absolutely nothing. 2.0 is the next evolution in packaging format. 3.0 is a small plastic clamshell featuring an empty coin slot. All three are Made in the USA by Eye Roller Gifts, the original copyright holder, and cost under $10 with free shipping.
Frequently Asked Questions
Which Gift of Nothing version is the newest?
Gift of Nothing 3.0 is the most recent evolution, featuring a plastic clamshell with an empty coin slot. All three versions remain available for purchase on eyerollergifts.com.
Which version is the cheapest?
Gift of Nothing 1.0 is the most affordable at $5.99 (sale price). All versions are under $10 and ship free with no minimum order.
Are Gift of Nothing products on Amazon authentic?
Eye Roller Gifts warns that some Amazon listings are knockoffs not authorized to be sold. Guaranteed authentic, Made in USA versions are sold only through eyerollergifts.com.
Ready to Order Your Gift of Nothing?
All versions are under $10, Made in the USA, and ship free with no minimum order. Whether you want the budget-friendly bag of 1.0 or the theatrical clamshell of 3.0, Eye Roller Gifts has the original, copyright-protected Gift of Nothing straight from the founder who invented it.